Most people who have no real reason to support Hillary - like not being on Welfare or not working for the federal bureaucracy - but are continually bashing Trump are getting their talking points from the Old Media, the Government-Media-Complex.
The fact that a sizeable number of people who probably do not use the Internet to listen to the Alternative Media nevertheless support Trump says a lot about his appeal. The Government-Media-Conmplex would maybe be more effective in beating Trump if they did not show him at all on TV. But that might backfire on them. Of course,the Trump bashers who get their ideas from the Old Media say Trump is a deceiver.
In fact, in this society and culture in 2016 a presidential candidate must have a good image, be a celebrity, have a lot of appeal and be dynamic and outspoken to win. We have a culture that is still an image culture to a great extent. The Marxist-Leftist political correctness propaganda weapon was effective in getting the guy who has been in office almost 8 years elected, and may work for Hillary also up to a point, and especially for her hard core supporters. But masses of people are partly awake and other masses still like celebrities. Hillary is well known, but she looks like Stalin's housekeeper, as Michael Savage suggested, and as more and more is made public about her negative side, her image as seen by much of the public will probably be tarnished.
But - just as Hillary and the guy who has been in office almost 8 years do not have celebrity images but are propped up by political correctness, so Trump is not just image. He is what is called an Alpha Male, has a strong personality, stamina, can speak without a script or teleprompter, can hold his own in a word fight, and shows signs of having heart too.