annabenedetti
like marbles on glass
In case this isn't clear @annabenedetti it's always been about the message, and messaging. As far as I can tell, those generating memes are broadcasting a message pretty clearly, not requiring one to be a literature major and or appreciator to discern, like it sometimes does with some political cartoons. Cerebral memes like that never go viral. Memes are, like rock music, very simple. They don't even work as complex masterpieces, such as classical orchestra symphonies and such. Gen Z has no time for this, just thinks, "OK boomer" and moves on.
I don't think we're in disagreement here (regarding memes, not rock music), I said as much in my post to Jefferson about memes being accessible to everyone.
Where you can draw a line of distinction is between political cartoonists needing actual artistic ability and having their publisher or syndicator or newspaper exert control over their final product and meme generators not requiring artistic ability, and without any editorial control being able to convey a completely fake message with impunity.