Yep.
The story is that Trump thought running and losing would enhance his worth to the network. Instead, when he made his racial rant during his announcement, the network said "You're fired", and cut their relationship with him.
The joke was that he actually got elected. Hence, the floundering around, likely felonies committed and so on. He didn't expect to win.
So, he didn't want to win, he spent half as much as Hillary.
And he still won?