Even when I asked for and received proof -- in this case a phone call I watched him make to a number I independently verified, then a meeting in which I witnessed cash handed to an active SEC football player -- it's just cash changing hands. When things are done correctly, there's no proof more substantial than one man's word over another. That allows for plausible deniability, which is good enough for the coaches, administrators, conference officials, and network executives. And the man I officially didn't speak with was emphatic that no one really understands how often and how well it almost always works.
These men are fans who believe they're leveraging football success $500 or $50,000 at a time. I can't show you that money, and neither can anyone else. You might think you see the money -- a flash of $20 bills all over some kid's Instagram or Facebook update -- but that's just money...."Coach has met me a few times. I've talked to Coach. But Coach doesn't really know me from Adam. How many other folks do you think he meets a week? After he got hired, I walked up and shook his hand, and the guy introducing us says, "Hey Coach, this here's [first name], he takes care of stuff for us.' Now, what does that really mean? Do I charter planes for the university? Do I run a company that sells concessions to the stadium? Or do I make sure kids get taken care of? Coach doesn't know what I 'take care of.' He knows someone out there is doing this, and that's all."